Meghalaya’s premium pineapples have been introduced on Swiggy Instamart in Bengaluru, providing a new urban market for the state’s farmers. The produce is sourced from the Jirang Organic Farmer Producer Company and packed to maintain quality during transportation. The initiative aims to improve farmer returns and strengthen the branding of Meghalaya’s agricultural products.
Additional Context:
The initiative follows the success of the 4th Meghalaya Pineapple Festival at Dilli Haat, New Delhi, where around 30 metric tonnes of pineapples were sold in three days. Meghalaya has also signed MoUs with Flipkart and NCDEX e-Markets Ltd to expand market access.
Practice MCQs
1. Meghalaya pineapples were recently made available on Swiggy Instamart in which city?
A. Mumbai
B. Bengaluru
C. New Delhi
D. Kolkata
Answer: B. Bengaluru
2. The Meghalaya pineapples available through the initiative are sourced from which organisation?
A. Meghalaya State Cooperative Marketing Federation
B. Jirang Organic Farmer Producer Company
C. Meghalaya Horticulture Corporation
D. North Eastern Regional Agricultural Marketing Corporation
Answer: B. Jirang Organic Farmer Producer Company
3. Meghalaya pineapples recently made their debut on which online grocery delivery platform in Bengaluru?
A. Flipkart
B. Amazon Fresh
C. Swiggy Instamart
D. BigBasket
Answer: C. Swiggy Instamart